Developers finger Google's text service | The Register

Developers finger Google's text service | The Register: "Developers finger Google's text service
By Andrew Orlowski
Published Tuesday 12th October 2004 23:33 GMT

Analysis When The New York Times leaked Google's intentions to create a branded mobile phone handset earlier this year, executives were furious, and heads rolled. Incredibly, the outrage wasn't synthetic. Only in a backwater like California - where the entrepreneurial, technological and social awareness of mobile phones lags slightly behind Cambodia and Albania - could such a caper be viewed as either original or posing some commercial merit.

(Nike is just one of several companies that had toyed with, and rejected, the idea of a branded phone. The reasons are obvious: in most of the world, users see phones as a fashion items, and change them frequently - often more than once a year. So this year's cool brand can quickly become next year's mullet.)" Article goes on to discuss Mobile Applications using Google.