DailyTech - Dell Buys Alienware: "Dell Buys Alienware
Tuan Nguyen - March 22, 2006 6:38 PM
Alienware says it will be unaffected by the acquisition but at the same time seeks to embrace Dell's methodologies
Alienware and Dell have announced an agreement to merge, with Dell buying the Miami company. Alienware has long been a very independent company with a strong focus on highly tuned customer support and customization. Alienware pioneered the custom PC business by doing such things as: customizing the manual in the customer's name; including benchmarks of the system, installing and tweaking drivers, and installing whatever games the customer wanted. Long story short, Alienware gave great individualized attention to its patrons. "
The rumor mill had been circulating - and this is one rumor that came true.